Along with its basic communication features, WeChat users in China can access services to hail a taxi, order food delivery, buy movie tickets, play casual games, check in for a flight, send money to friends, access fitness tracker data, book a doctor appointment, get banking statements, pay the water bill, find geo-targeted coupons, recognize music, search for a book at the local library, meet strangers around you, follow celebrity news, read magazine articles, and even donate to charity … all in a single, integrated app. ĭownloading the app is free, and WeChat has only just begun to experiment with advertising revenue, so where then does its ARPU magic lie? (Especially when one remembers the difficulty of monetizing other universal, utilitarian services like email.) The short answer is that it offers more functionality. To put that in context: That’s only 150M MAUs fewer than Facebook Messenger, almost 3x the MAUs of Japan’s Line, and 10x the MAUs of Korea’s Kakao (which Tencent is also an investor in). As of earlier this year, WeChat had 549 million monthly active users (MAUs) among over one billion registered users, almost all of them in Asia.
It was launched just 4 years ago by Chinese investment holding company Tencent, one of the largest internet companies in the world. Known in Chinese as Weixin (微信) - “micro letter” - WeChat is first and foremost a messaging app for sending text, voice, and photos to friends and family. How did WeChat do it? But first, some background: What is WeChat? Most notable, however, for anyone in the tech business is WeChat’s average revenue per user or ARPU, which is estimated to be at least $7 USD - that’s 7X the ARPU of WhatsApp, the largest messaging platform in the world. WeChat was not a product that started as a website and then was adapted for mobile, it was (to paraphrase a certain movie) born into it, molded by it.
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Ultimately, however, WeChat should matter to all of us because it shows what’s possible when an entire country - which currently has a smartphone penetration of 62% (that’s almost 1/3 of its population) - “leapfrogs” over the PC era directly to mobile. Third, WeChat shows what it’s like to be both a platform and a mobile portal (what Yahoo could have been). Second, WeChat indicates where the future of mobile commerce may lie. Many of WeChat’s most interesting features - such as access to city services - are not even visible to users outside China. So why should people outside of China even care about WeChat? The first and most obvious reason is that it points to where Facebook and other messaging apps could head. Much has been written about WeChat in the context of messaging app trends, but few outside of China really understand how it works - and how it can pull off what for many companies (and countries) is still a far-off vision of a world managed entirely through our smartphones. While seemingly just a messaging app, WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it. Casdoor will automatically skip this step when used in mobile scenario (aka the WeChat built-in browser inside WeChat mobile APP).This post is all about WeChat, but it’s also about more than just WeChat.
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It's notable that this is only available in PC login scenario because a mobile phone cannot scan the QR code by itself. If you fill in the second keypair ( Client ID 2, Client Secret 2) and enable the Enable QR code switch, when the user clicks on the WeChat button to log in, Casdoor will first ask the user to follow the WeChat official account (微信公众号), then continue the login process. This is a limitation of WeChat instead of Casdoor. It's notable that in the mobile scenario, WeChat itself doesn't support logging in outside of WeChat APP, like in other mobile browsers (H5) or APPs. It allows the user to log in with WeChat built-in browser inside WeChat mobile APP, it will jump to your WeChat Official Account (微信公众号) to log in. The second keypair ( Client ID 2, Client Secret 2) is for WeChat Media Platform (微信公众平台), it's only for the inside-WeChat-app login scenario. It can show QR code in PC browser and the user can use the WeChat APP in mobile phone to scan the code, so the PC browser will allow to sign in with WeChat. The first keypair ( Client ID, Client Secret) is for WeChat Open Platform (微信开放平台), it's only for the PC login scenario. The WeChat provider offers two different sets of keypairs: After your web application or your mobile application is approved, then you get your App Id and App Secret.
Visit WeChat developer platform, and register as a developer.
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